Talking on camera isn’t just for out-going, confident extroverts. However shy, or unconfident you feel in front of the camera, you can learn to embrace video, and look professional as you connect to your potential clients and customers.
Using video is a guaranteed way to grow your business, increase your reach, and engage with your potential clients.
This course will break down the basics of using video, and help you to:
1. Get confident on camera - work on your mindset, and mental blocks around visibility and confidence
2. Who's your target audience - how to talk to your people
3. Branding - and how to be consistent on camera
4. What's your style - your clothes, your look and your backdrop
5. What to talk about - what does your audience need to know from you?
6. Prep before going on camera - How to create a mini studio
7. Look like a pro! Technical tricks to look more professional and what equipment to buy
8. The tech stuff! How to edit on your iPhone, how to download and reuse your Facebook Lives, and other apps
By 2018, video will take up 79% of consumer internet traffic…
This means that people are watching videos, and if you’re not talking on video, and selling your wares on video, then your business isn’t visible!
Online video is the THE marketing tool of the moment, and accounts for almost three quarters of all online traffic.
The success of video marketing shouldn’t come as a surprise – people have been watching television for decades.
People TRUST the people they see on video everyday. They think they KNOW them! You too can gain that trust, and when people trust you, they buy from you. Fall in LOVE with Facebook Lives and GROW YOUR BUSINESS!
Facebook Lives is one of the most effective – and FREE – ways to market your business on the internet!
You too can harness the power of video, and connect more authentically with your clients and customers which means more reach, results and REVENUE!
You have a story to tell that can inspire and motivate others.
You can connect your audience to your story, and be the person that you always knew that you could be.
Being able to engage authentically with your audience is so powerful!
You can build a loyal tribe, and you can quickly hop on Facebook live and tell your group how you’re feeling, or what you’ve learned…. Can you imagine? It takes you 5 minutes to do a Facebook live? And it takes you an hour to write a blog post… and which gets the most engagement? Which is more powerful? And ultimately, which will drive your business more effectively?
I've been training TV reporters and journalists how to connect more authentically on camera since 2006. In the process, I've trained reporters who are now anchors on CNN, and regularly appear on TV for BBC, CBS News, Bloomberg, AP, Sky and a host of TV stations around the world from North Korea to Kurdistan. Along the way I interviewed many global leaders like Barack Obama, Hilary Clinton, Tony Blair, and interviewed Hollywood A-listers like Nicole Kidman, Angelina Jolie and Hugh Jackman.
In my years working as a journalist, I worked with the best camera crews, make up artists, and directors, and after 20 years of working in TV and radio I want to share the tricks and tips that I've learned to help you look good on camera.
For many years I worked as a TV reporter travelling the world, and often my own fears stopped me from taking many amazing opportunities to put myself out there. I was scared to shine my light. For years, I hid in the background, I was the go-to person to sort out someone’s script, help them tell their story, and get them camera ready. As an introvert, I spent a long time hiding my "voice" and being afraid to put myself out there professionally, and personally. I learned how to overcome my fears, and just do it.. and I can share my strategies, and research with you.
I also back up my strategies with proven research - yes, I have a Masters in Coaching - so I can share the psychological, and physiological reasons that we do the things we do, and how you can retrain your brain to feel more confident.
In case you want to know the technical stuff…. I spent twenty years working in journalism and television reporting and producing for television, radio and newspapers. I have a Masters Degree in Personal and Business Coaching, a Masters Degree in International Journalism, and a BA Honours Degree in Communications and I’m registered with the International Coaching Federation.